Saturday 15 January 2011

Waterstones

Went to Waterstones early this morning (to try and beat the mayhem on a Saturday) to look at what's already available in the way of money saving tip books:
  • most of the books were specific, related to a certain topic area eg "The Money Saving Motorist" if my book was more broad/ general it would be more unique.
  • a lot of the books were printed in full colour. This would make them more expensive to make and therefore more expensive to buy, not appealing to the target audience. I'm going to try and include as little colour as possible.

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