After much debate, I have changed the font to sans- serif (Baskerville).
- I think it is more formal so fits with the target audience and it makes it look "old- fashioned" fitting with my victorian style silhouette illustrations.
- Gives the impression that these tips have been tried and tested: passed down from generation to generation. This links with the fact that I personally asked people for their money saving top tip.
- The fact that the illustrations are black and white means that it can be printed and made really cheaply: for the debt advisers and their clients they will be more interested in the content rather than the appearance, although this does still matter as it need to be appealing
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