Originally I set out to create a book for people who are struggling in todays economic climate. However, if they where tight for money, why would they spend what little money they have on a book? From this realisation and after today's Crit, I have decided to make my target audience more specific:
- I am creating the book for debt advisers to give out to clients for free. The debt advisor company will buy the books and give them to their struggling clients.
The black and white illustrations will make it cheaper to produce then full colour illustrations, an aspect which fits with the audience.
To also make the book cheap to produce, I want it to have a soft cover... something I have not done before.
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